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CRM merely stands for "Customer Relationship Management." With CRM in place, you have an integrated system of managing data, making your scheduling, planning, pre-sale activities, and post-sale activities flow more fluidly and with more wholeness. And you have less of the fragmentation of activities that can gum up the works for small businesses, where the people are already wearing more than one hat. Call center, inside and outside sales, field support, and marketing campaigns are also covered by one CRM umbrella.
The intention of CRM is straightforward: improve long-term growth and profitability of your business.
There is much PC and laptop office technologies designed for CRM implementation and it gives a lovely set of sales and data management tools that help to make your sales and marketing efforts...well, more fun. Efficiency, accuracy, "smarter not harder", and bottom line results are what "fun" is for the small business owner, and these qualities come with a CRM implementation.
CRM software also helps you to fully automate your database management. Less time with database management translates into more time selling, marketing, and doing R&D (research and development) for your business. And there"s less paper!
However, it needs to be stressed that CRM is at the end of the day all about the relationships between people--that is, the relationships you or your sales force have with prospects and clients. The core of business is still the same and ever shall be. There were businesses and relationships before there were computers. So, there was CRM before there was CRM software. It"s not a magic bullet for bigger profits.
Having said that, there are great options being offered out there at reasonable prices, ease of use and extremely flexible features for any business environment, so it"s a bit tricky to pick one solution over the other. It is best to figure out what your unique business wants are, how much you can spend, what software you already use and then start to research the options being offered. However, there is always one option that stands out in the crowd and that is the ACT! program.
ACT CRM software is not the only CRM software on the market by far, but it has a high reputation for being easy to learn and easy to use with only a small bit of practice. Much of it gets easily mastered in just a day.
ACT is a one-stop repository for every shred of information and data about your prospects, clients, and what you may have done, not done, want to do, and should do with respect to them all. The database management program includes exquisitely detailed contact information, to-do stuff, scheduled activities, copies of documents sent, e-mails sent and received, records of personal or telephone conversations, and reports.
Every buying motion activities and sales opportunities can be thoroughly tracked from first to last, and it lets you customize a sales process that fits in perfectly with your small business.
If you aren"t using CRM already in your small business, you need to ask yourself why not?
If you"re not already getting 100% out of your business--and most business owners aren"t, truth be told--then CRM programs and software are definitely something you need to be checking out. This valuable strategic tool may be just what you need to take your business to another level.
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Source by
Yvette S
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