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Customers are the backbone of any business. Without customers there will be no business. So ensuring that customers are a priority should be the main focus of any business. Today there is a phrase and software that encompasses this main point and it"s called CRM (Customer Relationship Management). Gaining new business as well as having the ability to retain your current customer base is important. As a business manager or owner you need to ask yourself one question, "How effectively are we currently managing our customer relationships?" If you can"t answer that question or if your answer is not as strong as it should be, then you may want to look at CRM software as a way to enhance your business.
Customers want to know that not only do you have a product or service that they need, but that you will be there for them every step of the way. This means all phases of the sales process such as following them from lead, to pre-sale and conversion. Too many companies seem to forget their customers once they make the sale. Do this and it can cost you big bucks in the end. Why? Because retaining customers is just as important as gaining new customers but many businesses forget this little detail.
CRM software is a powerful tool that will enhance your current methods. With CRM software, you can actually track your customers each step of the way. So you"ll always know where they are in the sales process. Want to know if a lead has been converted to a sale? No problem! If you want to know what your customers" sales history is you can find it easily. Does this allow you to market new products and services based on prior customer purchase history? No problem! With CRM integration you will truly be able to see the value of your sales process from beginning to end.
How many times has a member of your sales team left the office to go visit a customer and left their print out with all your customers details on it on their desk? What happens then? What do they do? With CRM integration, your sales team will have access to any customer"s information from any place, safely and securely online. This can actually elevate the sales process because your sales staff can easily have access to all the information they need to ensure 100% customer service.
Integrating CRM with your current software like MYOB will give you a leg up on the competition. In the end, who doesn"t like that? This is a tool to help ensure the success of your business.
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Source by Pete Kilby
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