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As a business owner, proper English grammar is probably the last thing on your mind. After all, you need to balance your budget, increase your sales, evaluate employees, and market your product or service. However, in the process of managing these important aspects of your business, you will need to write. You will need to write memos, send emails, and create professional letters to send to potential clients. Proper English grammar is essential to success in these endeavors. Without proper grammar, you will sound uneducated and unprofessional. This could cause you to lose contracts and income for your business. Not only that, but grammar is important because writing well can help you turn a lackluster sentence into a winning piece of sales copy. The English language is a powerful tool, and using it properly will help your business earn more money in the long run. Another reason that grammar is important is the fact that it helps you write and express your thoughts clearly. Common grammar mistakes like double negatives can actually cause confusion to those who are reading what you have written. Other grammar mistakes simply sound foolish or make no sense to the reader, since your reader is not reading the document from your point of view.
To further understand the need for proper grammar in business, put yourself in the place of your client for a moment. If you are considering whether or not to spend a large amount of money on someone"s product or service, do you want to feel confident in that individual"s ability to do the job? Of course you do! Often the written word is the first contact someone will have with you and your business. If you do not come across as professional, you will lose some credibility in that individual"s eyes. Sometimes a simple grammar mistake that is easily overlooked by you can stand out to your customer. Your customer may not notice anything else about your letter, because that grammar mistake is so glaring. Also, you never know when the person you are negotiating with is a grammar expert. Sure, your potential client is probably not a school teacher, but many people have grammar pet peeves, and ignoring proper grammar could rub your client the wrong way from the very beginning of your professional relationship. Additionally, if you create ad copy that has grammar or punctuation errors, you will lose many more potential customers. A misplaced apostrophe or comma can show quite a bit to your target audience about your attention to detail.
So how can you brush up weak grammar skills? The good news is that technology can help. Use grammar and spelling checkers on your computer programs whenever possible. These may have been taboo when you were in school, if they were available, but now that you are in the working world, they are going to become your best friend. Second, always wait before sending out a written document if at all possible. Draft that letter to your client, and then put it on your desk for the rest of the day. Come back to it the next day and read it again. You will be surprised at the number of mistakes that pop out at you. If you really struggle with english grammar, hire someone to proofread for you. You may have an employee already on staff that can do this for you. Finally, if you are unsure about the proper grammar to use in a situation, rewrite the sentence so that you do not have to use that particular grammar rule. Make sure that all written letters that come from your office are professional and contain proper grammar. It could mean the difference between landing your next contract and losing it!
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Source by Amy Nutt
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